How to Write a WellMorph Bio
First impressions count, even online. That’s why your WellMorph bio is one of the most crucial marketing materials you’ll ever write.
Your professional bio is the first thing people will read to understand who you are and what you do. What you highlight will affect how readers perceive you—as a wellness service provider, wellness product distributor, wellness trainer, wellness public speaker, wellness author or whatever it is you do.
In this article, you’ll learn how to write a professional bio for the WellMorph website. It will share some helpful tips and examples following those tips that’ll make the process even easier.
Short professional bios are hard to write because of their importance and word-count limitations. Writing about what makes you worthy of other people’s attention, while making sure you don’t sound pompous is like crossing a tightrope. Bios, in general, don’t have a strict word-count, but on WellMorph, it is recommended to have about 100 words or three to five short paragraphs.
While there are many ways to write a bio, from professional to light and humorous, the good ones all follow a similar format that’s easy to follow if you’ve got all the needed information. Read the step-by-step instructions and follow along using the short bio template below.
Writing the Bio
Now we’ll go into more details on how to write a short WellMorph bio. The suggestions serve as a framework, so feel free to add or delete some sentences as you feel are appropriate.
Step 1: Gather Information and Inspiration.
Answer the questions below to gather the information you’ll need to customize your professional bio.
Who will read your bio? WellMorph is a platform where Wellness Seekers are looking for Wellness Providers who can help solve physical, emotional, mental and/or spiritual wellness imbalances. It is important to focus on how you can fulfill specific Wellness Seekers needs.
What does your audience need to know? The Wellness Seekers on WellMorph are looking for wellness articles, videos, products, classes, training, and/or services you offer, and how they make your customer’s lives better.
What do you want your audience to know? This isn’t directly about your skills, products, or services. It’s about the underlying feelings you evoke in the people working with you. For instance, an energy healer’s clients will want to work with someone with integrity, energy protection, skills and results. Wellness teachers, meanwhile, might be sought after for their wisdom, clarity, patience, and creativity in interacting with students.
What’s in it for your readers? Specify the wellness problem you solve AND wellness outcome that your audience can accomplish with your help.
What sets you apart from others? Share what sets you apart from other wellness providers in your field. Do you have a unique talent? Do you offer multiple talents? Did you solve a problem for yourself and now you want to share it with the world without all the mistakes you had to make?
Gathering all this information before you start writing prevents writer’s block. But if that doesn’t work, try searching for bios of people in your industry to get some ideas. Take note of the phrases or words you like, so you can use them later (with some editing) in your own bio.
Step 2. Start with Your Name and Explain Your Business
Write your name at the start or first sentence of your bio so people will immediately realize what they’re reading.
Your wellness specialty should be mentioned early on to get the reader’s attention—or give them a chance to stop reading in case you’re not the one they’re looking for.
Your wellness specialty should be clearly explained in the first two sentences of your short professional bio. Don’t leave this to latter paragraphs because it might cause some readers to lose interest. Using myself as an example:
“I am Kelly Robbins, a Sacred Wisdom Coach and Energy Healer. I help people identify thoughts, beliefs, traumas, trapped emotions and stuck feelings which no longer serve them to bring wellness to one’s career, relationships, physical body, mental health, spiritualty, and even their pets.
Using well known coaching methods and techniques like NLP (Neuro-Linguistic Programming), theta healing derived energy healing techniques like Energetic Allergy Healing, Sacred Soul Alignments, and Co-creating Miracles with Sacred Light, and plant healing techniques like Psychic Plant Clairvoyant Healing, I am able to release what is no longer serving a person to create real change and shifts in their life.
I have also discovered that these coaching and energetic skills work beautifully with pets. And pondering potential animal soul contracts, I may discover a contract that is ready to be release, which heals both the pet and pet’s guardian.”
Step 3. Describe What Sets You Apart
It is highly recommended that you also include value proposition statements, which explain the wellness problems you solve for your target market and why people should choose you over your competitors. Share a few brief sentences about what sets you apart from other wellness providers with your skills. You can also write about your core values or why you’re in that business.
“Along with all the training and tools that I have learned, as I work with clients, I tap into a deep connection to universal knowledge, wisdom, and truth. I just KNOW what story a person needs to hear in the moment or I just KNOW the underlying belief or trauma that is keeping them stuck or I just KNOW what wise words of wisdom will shift perceptions for the person to lift their spirits and help them move forward. I just know.”
Step 4. Add Personal Interests and Other Humanizing Details
This is a subtle way to show the reader that you are a real person. If you’ve got something in common with your reader or a fascinating hobby, it may create connection that can prompt more readers to contact you. Using myself as an example:
“When I am not busy coaching and doing energy work, I enjoy spending time with my husband Jeff, my 2 daughters Jennifer and Amanda, and my grandson Oliver. I also enjoy quilting, flower gardening, foraging, playing with my dog Jessie, and traveling the US with my adventurous husband.”
Step 5. Contact Details and Call to Action
End with your contact information, like your personal website, an email, and an optional phone number. Again, using myself as an example:
Short bios are like movie trailers. Movie trailers only show the exciting and intriguing scenes of a movie, right? The same goes for a WellMorph bio. You may have tons of accomplishments in different areas of your wellness business, so it’s important to pick the ones that will make your readers “ooh” as they read it. Perhaps your book was a number #1 best seller, you’ve taught courses in 3 countries, you’ve performed energy work for the stars, and have 20,000 followers for your podcasts. Leave out the podcasts and if you really have to, ditch the the energy work for the stars. This doesn’t mean that these accolades aren’t worthy; it’s just that you need to conserve space for the most important information. One can follow the link to your website to learn in more detail.